Turn Commissions Into a Growth Lever
Commissions are no longer just an administrative process — they're a strategic lever for growth. Coherent gives distribution and IT teams a shared way to design, test, and deploy commission logic in a day, putting business in the driver's seat from idea to production.
What Carriers, MGAs, and Brokers are seeing with Coherent
3 months
Typical time for a simple commission change to reach production — before Coherent
1 day
Time to design, test, and deploy a commission change with the Coherent framework
5–10 yrs
How far commission technology lags behind the rest of the insurance stack
3 → 1
Teams involved — from business + IT + QA down to business alone
Bring Commission Strategy to the Speed of Your Business
Commission programs should evolve as quickly as your growth strategy. Business teams already design incentive plans in Excel. With the right framework, those ideas can move from spreadsheet to production in days—giving distribution leaders the flexibility to respond to new opportunities without waiting on lengthy IT cycles.
Respond to market opportunities faster — Launch new commission structures in days instead of waiting months for implementation.
Experiment with confidence — Test spiffs, bonuses, and incentive programs before they go live.
Align commissions with business strategy — Reward the products, states, and behaviors you want to grow.
Manage every commission program from a governed foundation — Bring consistency across product lines, business units, and existing systems.
Commission Management
That Moves at Market Speed
Coherent Spark compiles your existing Excel commission logic into governed, version-controlled APIs. Business teams define and approve commission changes directly.
Business Owns the Logic
Commission Becomes a Leader, Not a Follower
One Model, Any System
"Once this technology is implemented and people get used to making commission changes dynamically, you stop thinking 3 or 6 months ahead. You say — here's what I want to try next month. If it doesn't work, we tweak and do something different. That's an entirely different way of approaching commissioning."
— John Mayo, SVP Head of Insurance Practice, TxMinds (TX) — 30+ years of carrier, MGA, and broker experience
See Dynamic Commissioning in Action
Put Coherent to Work
on Your Commission Priorities
From growing direct written premium to entering new states and deemphasizing unprofitable lines — Coherent handles the hard parts so your business can focus on strategy, not implementation queues.
Drive the Business You Want to Write
Commissions should encourage the behavior that's in alignment with your business goals. When you want to grow in a certain product type or state, the easiest lever is to modify commissions to reflect that. With Coherent, that change goes live when you need it — not three months later.
Launch Spiffs and Incentive Programs in Days
Distribution leadership has more ideas for commission incentives than the current process can ever keep up with. Coherent removes the bottleneck. Stress-test different commission scenarios in Spark's testing workbench, finalize the design, and push directly — no handoff to IT required.
Work With Your Existing Systems — No Migration Required
This framework doesn't require buying a new commissioning engine or upgrading to a more modern core system. If the commissioning table is editable, TX can integrate with it. AS/400, client-server, mainframe — it doesn't matter. You get dynamic commissioning without ripping out what's already there.
Govern Every Change With a Full Audit Trail
Every version, every user, every update to your commission spreadsheets is tracked automatically. Schedule changes with effective dates, so the commission structure you build today takes effect on the date it's supposed to — not whenever IT gets to it. Deterministic, explainable logic your compliance team can follow.
Run More of Your Insurance Workflows on Spark
Govern reserving logic with full version control, auditability, and reuse across lines of business.
Deploy Excel-based illustration logic into client-ready systems with automated calculations and disclosures.
Run tests, analyze scenarios, and standardize assumptions without rebuilding your models.
Bring Your Rating Models to Life
Let's walk through your use case and show you exactly how Coherent transforms your rating workflows.
Go deeper on
rating with Coherent
See how insurance teams are solving the hard parts of rating
— version control, deployment speed, and underwriting consistency.