Where annuity product launches actually slow down
A clear look at the hidden points of friction between actuarial readiness and distribution—why products stall late in the process, even when the math is done.
Why illustration readiness determines speed to shelf
How illustrations quietly become the gating factor for product launch, and what changes when teams treat them as a core part of delivery rather than a downstream task.
What removing launch friction unlocks for product teams
How faster, more reliable delivery lowers the marginal cost of adding products, enables more iteration, and makes it possible to expand shelves without expanding timelines.
What leading carriers are doing differently right now
Lessons from real-world experience modernizing illustration delivery, and how those patterns extend to other annuity and product workflows beyond illustrations alone.
Bobby Samuelson
CEO,
Illustrata
Doug Loots
CRO, Insurance
Coherent
